In B2B logistics, handling bulky parcels is a real challenge. Symplicity Foods, a maker of frozen vegan products supplying restaurants directly across London, was running into the limits of a logistics setup that no longer fitted. By working with Shippr, a Belgian logistics start-up, Symplicity Foods overhauled its operations, improved its delivery service and fuelled its growth.
The challenges Symplicity Foods faced
Before working with Shippr, Symplicity Foods relied on part-time in-house drivers and a range of outside providers. That model worked at a small scale, but it had three major gaps:
- Uneven service quality: delays were frequent, and trade customers complained again and again. That hit the company’s reputation directly.
- No visibility: without real-time GPS tracking, reliable arrival estimates were impossible. Customers did not know when their orders would turn up, and their confidence eroded.
- Slow manual procedures: planning and building routes was slow and awkward, which made any urgent change hard. It also tied internal teams up in time-consuming work.
These problems hurt customer satisfaction and pulled managers into logistics questions, at the expense of production and product work. Symplicity Foods knew something had to change to support its growth.
The Shippr solution: a transformation across the board
Shippr put a tailored solution in place, combining advanced technology with dedicated logistics expertise. Here is what it involved.
Technology that delivers efficiency
Shippr introduced a straightforward platform with built-in GPS, letting Symplicity Foods follow its deliveries in real time. That transparency rebuilt customer confidence, because delivery times were now backed by accurate information. Automatic updates and delay alerts meant customer expectations could be managed before anyone had to ask.
Refrigerated transport that meets the standard
Symplicity Foods’ frozen products demand transport that meets strict standards to keep their quality. Shippr supplied a fleet of refrigerated vehicles equipped for exactly those requirements. You can read more about why refrigerated vehicles matter in the logistics of sensitive products. This service improved delivery quality dramatically, and strengthened customer confidence with it.
Optimised routes
Automating the procedures made building and managing routes far simpler. Routes were optimised to cut journey times and fuel costs. Deliveries became faster and more reliable, delays dropped, and so did carbon emissions. Shippr also offers a multi-drop option, which folds complex routes into one efficient process.
Tailored support and training
Shippr trained Symplicity Foods’ internal teams and couriers on its platform and on the demands of complex deliveries, including services such as same-day delivery. Dedicated support was set up to answer unforeseen problems quickly, keeping response times short.
Results that count
The effect on Symplicity Foods’ operations was immediate and measurable:
- 90% fewer customer complaints: reliable, on-time deliveries removed the main sources of dissatisfaction. Customers, who value precision and quality in a delivery service, reported a clear improvement in their overall experience.
- Higher revenue: renewed customer confidence brought a marked rise in orders and volumes. By meeting expectations, Symplicity Foods grew its customer base while strengthening the relationships it already had.
- Better internal productivity: teams could focus on strategic work, such as developing new products, instead of firefighting logistics. Efficiency rose across the business.
These results show how optimised logistics can transform a company, strengthening its reputation while improving its performance. Symplicity Foods is now ready to expand without fearing unforeseen logistics problems.
“Behind their very user-friendly system there is a whole army of people who genuinely care about our customers. Shippr is ready for any logistics challenge — they are the future of cold chain management, for businesses and individuals alike.”
Olga Lapczynska — Office and Distribution Manager at Symplicity Foods
A strategy that adapts to other sectors
What Symplicity Foods went through can serve as a model for other companies with similar needs. The benefits of this approach apply to:
- Sensitive products: keeping food, chemical or pharmaceutical products in good condition through refrigerated transport.
- Multi-drop deliveries: optimising complex routes with many stops, to tight deadlines.
- Demanding customers: offering services such as night delivery or real-time tracking to keep satisfaction high.
Shippr’s ability to adapt to each sector makes it a genuine key player in B2B logistics. Optimising the supply chain lets its customers stand out in ever more competitive markets.
Why choose Shippr?
By working with Shippr, Symplicity Foods reshaped its logistics operations and overcame critical challenges. Through services such as same-day delivery, refrigerated transport and closer attention to product handling, the company strengthened its reputation while growing its revenue.
For businesses looking to transform their logistics operations and fuel their growth, Shippr offers innovative solutions fitted to each need. Contact Shippr today to simplify your logistics processes and sharpen your competitiveness.