Previously a consultant for the European institutions, David Garlot is an entrepreneur at heart. Together with Talina Sterneberg, in charge of food development, and Michel Vanavermaete, in charge of IT development, they founded Crowd Cooks. The concept: a subscription of prepared meals delivered to families every week for their entire week. Not tackling an easy sector, with large margins and a clear path, the concept was built around 2 pillars: outsourcing of logistics and cooking. The core business of the Crowd Cooks team is and will remain to be as close as possible to its customers and to ensure that the recipes are 100% adopted by young and old alike.
We met David Garlot, their CEO, to find out how they have experienced and are experiencing every week the complete outsourcing of their logistics.
Crowd Cooks customers have access to a subscription of meals for their week. These meals are cooked and put directly into cold storage by our catering partner, The Dark Kitchen. They are then delivered via our logistics partner Shippr. As we are also parents, we are very close to our customers and their problems, and we put our heart into developing new, healthy and varied recipes each week to delight the whole family.
Creating recipes and understanding families and children! This is our core business, and it's fundamental to what we do. Understanding families and children is the foundation of everything. Between those who only want to eat burgers or pasta, how do you get them to eat vegetables? How do you get the mother to delight her entire family by taking all tastes into account? The quality of the meals cooked is therefore essential.
