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With the growing rise of deliveries and e-commerce, the florist profession has also evolved. Now, many consumers want to have flowers delivered for all occasions. Certain periods are also synonymous with major peaks in activities and logistics. However, transporting flowers cannot be improvised. Indeed, in addition to the importance of relying on a trusted logistics partner, the packaging stage is particularly important for the preservation of these delicate products. This is the reason why numerous packaging solutions for florist shops have emerged. But in all this choice, which ones to choose? Follow the guide.
For delicate goods such as flowers, packaging is the number 1 ally to survive the transport stage. That is why it is essential to know the essential criteria that determine your packaging choice.
To ensure breakage-free deliveries, the packaging must:
Corrugated cardboard is a material that is ideal as packaging. In addition to being recyclable and allowing flowers to breathe, it absorbs the vibrations caused by transport. Not to mention that it gives an eco-responsible image, a criterion that has become fundamental for many customers.
Although we are talking about the choice of packaging, it is above all necessary to prepare the flowers well at the delivery stage. Indeed, several actions should be recommended in order to guarantee a trip in the best possible conditions.
As you know, flowers are living things. Giving them water and proper nutrition prior to delivery will allow them to look bright upon arrival at customers' homes.
Before packing flowers for shipping, keep them in water for as long as possible to keep them fresh. To feed them, you can use flower food bags or add sugar to the water if you don't have it at hand. By absorbing sugar and water, they gain strength.
However, be careful with the use of sugar. In fact, sugar also attracts microbes that can then make the water viscous or cloudy very quickly, which can tarnish the visual result for your customers. To avoid this, you can also add an acidic product to water such as apple cider vinegar for example.
Also, choose flowers that have not yet fully opened when you are composing the bouquet. The reason behind this choice is simple: the bouquet will last longer. Then, clean and prune your flowers to remove thorns from stems and leaves. This step is crucial in preparing flowers before delivery. In fact, this step guarantees the hydration of the part immersed in water of the bouquet of flowers.
In order to hold the stems together, wrap them using cable ties or rubber bands.
For protection, wrap the cut ends of the flowers with a wet paper towel. This will serve to keep the flowers hydrated during transport. Then feel free to add an extra layer of bubble wrap before placing them in a plastic bag and securing them with tape.
Take the opportunity to also protect the top of the flowers using a few newspapers or cling film. Cover the tops of the flowers to avoid any risk of creasing.
More and more products are available for delivery and flowers are one of them. To provide this type of service to your customers, packaging solutions adapted to the florist profession have been developed.
These corrugated cardboard cones ensure that your bouquets arrive in perfect condition, regardless of their size. In addition to being quite original, they have handles that make it easier for delivery people to work and handle.
This packaging has a fundamental advantage: a significant saving of time thanks to its cardboard cushioning system that is shaped when simply pressed. They can thus accommodate round bouquets but also bouquets placed in water bubbles.
The big difference between these boxes and those mentioned above concerns the cushioning elements. In fact, in this case the wedging is separate and is therefore integrated into them in a very simple way. These boxes also have handles that further simplify the transport of packages. You will also notice holes on the sides of the boxes to avoid any risk of condensation.
Extra tip : these boxes can also accommodate anti-spill vessels!
There are also specific boxes that can accommodate plants up to 70 and even 106 cm high. These packages incorporate a locking system specifically designed for plant pots. Thanks to this system, the plant is perfectly maintained throughout the delivery.
Some indicators make it possible to inform your customers of your choices for environmentally friendly packaging:
Once your floral arrangements are made, the final step is to place them in their box or transport case. Place the flowers in the box provided for this purpose, on a upholstery bed made of peanuts or newspaper. Finally, cover any empty space with upholstery material to avoid movement during the trip.
When it comes to floral arrangement, you must place it in a box by attaching it to the cardboard or to a support using ties or rubber bands. This will prevent the composition from moving during transport.
Then, seal the box with adhesive tape and add the necessary information, namely:”Fragile” and the direction in which the box should be positioned. There are also labels that mention that the package is fragile. These indications are essential to minimize the risks of incorrect handling during delivery and thus avoid damage.
To ensure the transport of flowers without taking the risk of damaging this fragile goods, the choice of the carrier is essential. The choice of packaging, like that of the external partner, is essential to the sustainability of your business.
Indeed, regardless of the packaging solution chosen, unsuitable and unprofessional transport can jeopardize your products as well as customer satisfaction. Flowers are products of an extreme frailty. This is the reason why numerous packaging solutions have been developed. The care taken in choosing it must be the same concerning the logistic partner, responsible for transporting your precious products.
Choose a service provider such as Shippr, a specialist in same day delivery, represents an ideal solution. Whether the delivery is scheduled for a specific day or during the day, you ensure that the professional delivery person Shippr's partner will come and take your order and deliver it directly to the recipient. In addition, this type of delivery also allows you to reduce your costs packaging, while maintaining a quality of service. Thus, you benefit from custom deliveries, professional expertise or even flexibility during your peak activities.
To know how to quickly improve your flower deliveries and make your customers happy, the secret is in in this article.
If you want to discuss directly which solution is best suited to your needs, Make an appointment with one of our business experts.
